Emails, sales pages, ad scripts and webinar scripts for coaches and course creators. Every piece below is labelled for what it is: live and measured, or a spec piece that never ran.
Published copy, put in front of real people. Results are shown only where I can back them up.
[Write 2 sentences: who the coach sells to, and the one idea your emails were built around.]
[One number you can prove, and where it came from.]
[The offer, who it is for, and the single promise the page is built on.]
[Visitors, form fills and sales since it went live, with dates.]
[The hook, and who the ad speaks to.]
[Leads, cost per lead, total spent and days run, straight from Ads Manager.]
Written to a real brief but never published, so there are no results to report. They show how I write and structure a sale.
[What the webinar sells and the structure you chose.]
Spec piece. Not run live.
[The offer, the audience, and the angle.]
Spec piece. Not run live.
What to know before reading: [One line on the goal of the sequence.]
[Paste email 1 here.]
Why I wrote it this way: [One line.]
[Paste email 2 here.]
What to know before reading: [Who the page is for and the one promise it makes.]
[Paste the headline.]
Why I wrote it this way: [One line.]
[Paste the opening section.]
[Paste the offer section.]
Why I wrote it this way: [One line.]
[Paste the script.]
Why I wrote it this way: [One line on the hook.]
What to know before reading: [What this excerpt covers.]
[Paste the excerpt.]
What to know before reading: [The brief you wrote to.]
[Paste the copy.]